Artificial intelligence for a sustainable environment L'intelligence artificielle au service de l'environnement


"Clean Nature, the optimal product, place and quantity at the right time." "Clean Nature, le bon produit et la bonne quantité, au bon endroit et au bon moment."

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Product Produit


Icy roads can be harrowing. Unfortunately, the results of the solutions to icy roads can be equally harrowing. The often-excessive application of road salts since the 1940s has led to major problems for our waterways and ecosystems. If we don’t change how we approach road salting, things will only get worse.


7700 lakes 7700 lacs


This is the estimated North American lakes that could be facing elevated chloride concentrations due to road salt runoff. Road salts are widely applied on Canadian roads. Salts accumulation in water bodies affects both aquatic ecosystems and the surrounding fauna and flora. Salinity can even reach lethal levels for some species. This means chloride contaminated water is a growing and worrying issue.


$12.7 Billion 12.7 milliards CAD$


This is the average annual cost related to salt use in Canada. Most part of these costs come from damage to public infrastructure and environment


Real cost of salt Le vrai coût du sel

Real cost of salt Le vrai coût du sel


guiA guiA

“ The optimal product, place and quantity at the right time.”



guiA is an innovative smart decision-making tool to prepare, intervene and adapt road salt spreading more efficiently while reducing costs and environmental impacts.

  • Gathers and analyses complex data by using artificial intelligence and its self-learning capability
  • Provides a simple, user-friendly and interactive map representation of specific local and real-time road de-icing requirements
  • Supports and facilitates decision-making process for more accurate winter interventions.
  • Enables a precision salt spreading that responds to the real needs of road while reducing costs, damages on public infrastructures and environmental impacts
  • Rassemble et analyse des données complexes via l’utilisation de l’intelligence artificielle et sa capacité d’auto-apprentissage
  • Procure des cartes interactives simples et faciles d’interprétation, représentant en temps réel les besoins en déglaçant des routes à une échelle locale
  • Supporte et facilite le processus décisionnel afin d’assurer des interventions hivernales adaptées et adéquates
  • Procure une précision dans l’épandage des produits de déglaçage, qui répond aux besoins réels sur le terrain tout en réduisant les coûts, les dommages aux infrastructures publiques ainsi que les impacts environnementaux

Our team Notre équipe


Patricia Gomez, M.Sc.

Cofounder Cofondatrice

Watershed management Gestion par bassin versant
Hydrological modelling Modélisation hydrologique
Project management Gestion de projet

Claudie Ratté-Fortin, Ph.D.

Cofounder Cofondatrice

Mathematics Mathématiques
Statistics Statistiques
Hydrology Hydrologie

Our partners Nos partenaires



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+1 (581) 307-7179
+1 (581) 999-2524